Why you are NOT excused.

How much do you really want it?

Everyone dreams of being in a better place. 

Of having more money to buy luxuries instead of saving hard for necessities. 

Of taking long, lazy holidays in the sun. 

Of attending the best courses with the best mentors. 

Of treating their loved ones to the best schools, presents, lives. 

But few achieve it. 

Not because 'it's too hard'.

Not because 'there isn't enough time.'

And not because you 'don't have anything to offer'

I developed a reputation with my coaching students for listening to their obstacles and then (nicely I hope) pointing out that these were just excuses… 

Which would soon be made irrelevant by taking action. 

It became comical at times…

Halfway through a private call they’d stop what they were saying, laugh and say “I’m just making an excuse I aren’t I… “ and then we’d move on to winning— not whining.

Which is something that divides those that succeed in manifesting their dreams — and those that eternally dream. 

Winners don't make excuses.

Winners accept failure 

— but never defeat. 

Winners see obstacles as challenges to overcome and problems to solve 

— not reasons to delay taking action

— not an opportunity to run back to the familiar comfort of self-doubt.

Excuses serve no purpose to anyone…. Ever.

They keep you weak. 

You only need to look around you for proof that people can achieve success. 

It's happening everywhere all of time. 

If you want it—  you MUST stop making excuses and go get it. 

And if you want to avoid the excuses of not knowing what to do, or how to do it, then knuckle down and invest in Small Strategic Steps. 

It does more that build your business, it builds you confidence, your momentum and your motivation one small step at a time. 


Luke ‘You’re NOT Excused’ Corden

The Marketing Secrets Of The Humble Bolognese Sauce

During 2014 I went an entire year without drinking alcohol.  It was a long year but it was worth it.  This year I’ve enjoyed the luxury of having a drink again.  But the biggest improvement to my ‘now drinking again’ life is that I can once again use red wine in my cooking.  So I […]

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The best way to launch an info product (and build a list).

Peter F. Asks:  “What do you think is the best way to launch an informational product?” And what is the best way to build a list?” Great questions.  Ones that most people ask at some point (normally early on before they lose too much money trying out all the options anyway). I’ll answer the second […]

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Not What? Why?

Take a moment and stop thinking about WHAT you are doing and ask yourself WHY you are doing it.  Every Sunday I try to make a plan for the week ahead.  It’s not an exact science.   And it it is a lot less rigid than it used to be – which suits creative work.  […]

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What’s So Great?

What’s so great about you?  What’s so great about your product, service, your mission?  Not good.  No one wants good.  We want better.  We want GREAT.  So find out what is GREAT about your product and make a point of focusing on letting people know about THAT.  If it’s truly GREAT then your customers will […]

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5 More Seconds!

Quite often I’ll be walking down the street with my girlfriend and she’ll ask me a question…   which depending on whether or not she has just had a coffee…   … may or may not be sandwiched in between around 2 thousand other questions, observations, comments, and various other utterances.   Anyway caffeinated or […]

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Why ALL of your products are RUBBISH and you are to blame

Are you forcing your customers or potential customers to deselect themselves? A couple of emails ago I wrote about the power of language on the driving licence form. You can read it here: http://www.lukecorden.com/cant-bothered-never-asked-itis/ People wouldn’t check a box if it forced them to think to deeply (or at all!) about the consequences of being […]

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35-years old I’ve finally applied for my provisional driver’s license. So that took a while to get around to! I’ve never really had the need to drive. Always either travelling or drinking (often both). But now I’m a bit older (and wiser?) and soberer! I figured why not start helping aid global warming and our […]

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Just Start

Holy-Moly it was COLD! Today I finally put my running shoes back on after what seems like months of procrastinating and then I stepped outside and hit the tarmac. Immediately – all the same old comforting sensations came back to me. The niggling calf strain, the little sharp pain in my cruciate (still lingering from […]

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Viagra Granny (Part 2)

Hi, in the past two emails I’ve been rambling on at you about the life of a freelancer moving from hotel to hotel and the problems it brings up… You can read those emails here: http://www.lukecorden.com/corden-identity/ http://www.lukecorden.com/viagra-granny-part-1/ Long story short. The ideal doesn’t always match the dream. You often don’t get to work IN paradise […]

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