Category Archives for Copywriting

How To Make Sure Your Biz Isn’t: “Hair Today, Gone Tomorrow”

Going to get your haircut is one of the few times in life you pay somebody to get less than you went in for. So what? So everything! Learn this lesson and watch your sales soar.

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The Problem With You…

I’ll tell you what the problem with you is. And it’s not what you think….

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The Significance Of Insignificance

So, like a self confessed hero, I leaped to his defence. “Listen up you rabble!” (I proclaimed gallantly…)

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How To Write Great Copy

How To Write Killer Copy That Sells, And Do It Quickly… (Even If You Suck At Writing)…

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Why You Never, Ever Need To Pay For Copy Again

Today, I’m talking myself out of new clients (and countless dollars), while talking you into creating your own kickass copy… and if you’ve got the cojones… money for life. Here’s what it’s all about…

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What business do you THINK you are in?

What business do you think you are in? Whenever you write a sales letter you are talking about a deadly serious subject… It’s not how to get 6 pack abs. It’s not how to make money. It’s not personal coaching, dating or golf… And believe it or not… it’s not about how to train your […]

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Viagra Granny (Part 2)

Hi, in the past two emails I’ve been rambling on at you about the life of a freelancer moving from hotel to hotel and the problems it brings up… You can read those emails here: http://www.lukecorden.com/corden-identity/ http://www.lukecorden.com/viagra-granny-part-1/ Long story short. The ideal doesn’t always match the dream. You often don’t get to work IN paradise […]

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Viagra Granny (Part 1)

Hey there, in yesterday’s post I spoke about taking my laptop on the run to Geneva to test out what life was really like as a freelance copywriter moving from place to place. You can read that email here if you missed it: http://www.lukecorden.com/corden-identity/ My itinerary was so:     * Short notice 72 hours […]

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The ‘Corden’ Identity

You watch a movie like The Fugitive or the Bourne Identity and despite how bloody terrible the situation is you still come away with the sense of wow, I’d be AWESOME at being on the run. Perhaps it’s guy thing. Seriously, never ask me “what I’m thinking” because it wont be… anything you want to […]

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