Category Archives for Email Marketing

How To Win Online For FREE.

It would have been very easy for me to forget where I came from. To forget how hard it was for me. To forget that sometimes you just need one person to help you out. And I almost did for a while. But I’m fixing that today.

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If you’re not doing this, you’re missing 97% of your market

People always ask me why I email everyday, and there’s plenty of good reasons, but this point is so important it deserves to be understood in isolation. So here it is…

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The Truth About Kevin Rogers

Turns out old mate Kev is as sneaky as they come…

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The Worst Possible Time To Send An Email

Want to know how to increase your email response rate? Let me tell you a quick story…

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Ragnar Lothbrok Is Coming For Your Babies…

What’s happening in these shows is changing the way we consume content… Normal cop shows are a dime-a-dozen. The thrill’s gone. Fictional whodunnits are too formulaic…But people are going crazy for true stories, reality TV… and the hyper real. Which is where Ragnar Lothbrok comes in…

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The Mindless Marketing Tricks Of A Nobel Prize Winner

I’m reading a book called Thinking Fast & Slow by Daniel Khaneman, and it’s a stuffed full of marketing goodness… Mainly ‘cos it’s all about human psychology. So allow me, for a second, to get all pop-psych on you.

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‘can’t-be-bothered-never-been-asked-to-itis’

35-years old I’ve finally applied for my provisional driver’s license. So that took a while to get around to! I’ve never really had the need to drive. Always either travelling or drinking (often both). But now I’m a bit older (and wiser?) and soberer! I figured why not start helping aid global warming and our […]

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Yesterday’s Evil Little Email Experiment

So yesterday my evil little email experiment bore fruit. It is almost Hallowe’en after all.  I had a few replies to my email. Far less unsubscribes than I expected (There were only 3 when I last checked!)  And one guy on Facebook that decided to vent (as is his right). My hope was to provoke […]

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