Category Archives for Marketing

Is your business a squatty, sweaty, heeevy mess?

I’d just finished Crossfit yesterday and I found myself in a weird position. Both physically and metaphorically and it reminded me of a new business venture.

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Common As Muck (Why I Hate Marketing)

What’s Art if not the purest form of communication? And what do marketers always proudly proclaim to put front and centre? The story; the communication with the audience! Why then do we constantly hide our own art behind opt ins, paywalls, or low dollar offers?

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The Actual Scary Bit

It doesn’t matter how many new tactics you test out, or new bits of technology you use, or how smart you look, you’ve still got to do the one thing that’s THE ACTUAL SCARY BIT. That’s where the juice is. It’s all about taking the shot.

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BZZZZZT!

BZZZZZT!  This morning it was Monday. So that’s a bad start already. Also, it’s morning, so there’s your double-whammy. I had to trudge from my bed to my desk, via the ministry of coffee, which doubles as my kicthen. That’s around 13 metres worth of effort. I checked. Then I sat at my desk, in […]

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How To Take The Lion’s Share

Today, a Masai Warrior with a smart phone has more information at his immediate disposal, than the president of the United States had just 15-years ago. So there’s really no place to hide. If you’re not happy with your situation as it is, there’s never been a better time in history to change it.

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Marketing stuck on marshmallow?

It’s one of the most famous psychological experiments done…and it’s pretty damned cruel if you ask me. The tormentors, leave a kid alone in a room with two choices.

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7 FREE Traffic Sources For The Price Of One (Which is Also Free)

We’re surrounded by disposable culture. New isn’t just better. It’s required. Even though we have no need for it. And that’s all fine and dandy if you’re into that kind of thing… But don’t fall into the same trap with your content…Just because you’ve written a new blog post… Doesn’t mean you should post it once, maybe share it once or twice, and then forget about it…

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Kim Jong-un’s bomb-diggity marketing secret

Could you use this sneaky trick in your marketing? You betcha! Especially if you’re doing it live…

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Why You Can’t Brute Strength Your Business

There’s nearly always a more elegant solution. Problem was, I didn’t have it. My system broke so I reverted to Neanderthal…

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[RANT] You Are Exactly Where You Deserve To Be

It’s been a while since I’ve had a rant… so let’s get into it… You are exactly where you deserve to be based on the choices and decisions you’ve made up until now… If you want to see what your future holds then take look at what you’ve been doing recently….

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